Blue
Collar
Expo
America's boldest new workforce platform — connecting skilled trade professionals, employers, and the next generation of builders under one roof.
Event Details
DATE
January 2027
LOCATION
Georgia International Convention Center
MARKET
Atlanta, Georgia
HOSTED BY
North American Fleet Services
MANAGED & PRODUCED BY
The Reid Group
13+
Industries Represented
1
Powerful Platform
10+
Audience Types Served
ATL
Atlanta, Georgia — Jan 2027
13+
Industries Represented
1
Powerful Platform
10+
Audience Types Served
ATL
Atlanta, Georgia — Jan 2027
Why It Matters
America Still Needs Builders
For years, the national conversation has pushed college as the default path to success. But America still needs diesel technicians, welders, electricians, mechanics, HVAC technicians, plumbers, construction professionals, and industrial problem-solvers.
"At a time when AI is reshaping the corporate workforce, the skilled trades are becoming one of the strongest pathways to stability, income, and long-term opportunity."
The Blue-Collar Expo exists to restore visibility, dignity, and excitement around these essential professions — and to address one of America's most urgent workforce challenges.
01
Where will the next generation of skilled workers come from?
02
How will employers solve the growing talent shortage in the trades?
03
How do we help young people and career changers see the trades as a future — not a fallback?
The Blue-Collar Expo answers these questions at scale.
Who It Serves
Built for Everyone
Shaping the Trades
High School Students
Tech School Students & Grads
Veterans
Career Changers
Job Seekers
Trades Professionals
Employers
Training Institutions
Workforce Agencies
Sponsors & Industry Partners
Industries Represented
Every Essential Trade
Under One Roof
Diesel & Heavy Equipment
Automotive Repair
Trucking & Logistics
Construction Trades
Electrical & Plumbing
HVAC
Welding & Fabrication
Manufacturing & Industrial
Utilities & Energy
CNC, Robotics & Advanced Mfg
Aerospace & Defense Trades
Marine & Agricultural Mechanics
Renewable Energy & Infrastructure
The Expo Experience
This Is Not a Career Fair.
It's a Movement.
Employer & Vendor Booths
Direct connections between job seekers and the companies hiring in skilled trades.
Live Demonstrations
Real hands-on equipment and skill showcases that inspire and educate attendees.
Equipment Displays
Industry-leading equipment and technology on full display for attendees to experience.
Industry Panels
Leaders and practitioners speaking on the future of the trades and career pathways.
Resume & Interview Clinics
Practical career development support for job seekers and career changers.
Veteran Pathways
Dedicated workforce resources and connections for transitioning service members.
Scholarships & Training Resources
Access to apprenticeship programs, funding, and workforce development initiatives.
Career Pathway Workshops
Structured sessions helping attendees map their journey into the skilled trades.
Sponsor Activations
High-impact brand experiences that connect sponsors directly with future talent.
For Sponsors & Exhibitors
This Is a Workforce
Investment
Recruit future employees directly from the event floor
Promote career pathways and your brand to thousands of motivated attendees
Showcase equipment, tools, technology, and services
Build brand visibility in the skilled trades community
Support workforce development and the future of American labor
Strengthen relationships with schools, veterans, and job seekers
Demonstrate real commitment to American industry and the trades
Ready to Partner?
Join the growing movement to rebuild America's skilled workforce. Your sponsorship is more than a logo — it's a direct investment in the next generation of tradespeople.
Our Role
We Build the Leaders the World Overlooks.
The Reid Group serves as the architect, strategist, producer, and management partner for the Blue-Collar Expo. We are not simply helping plan an event — we are helping build the infrastructure for a national workforce platform.
That includes the young person who never saw themselves in a traditional boardroom. The veteran looking for a new mission. The technician who wants to become an owner.
"The Blue-Collar Expo gives those people a platform."
Strategic Development
Full expo platform strategy and brand direction
Sponsorship Strategy
Exhibitor development and partnership outreach
Workforce Alignment
Connecting employers to education and talent pipelines
Marketing & Messaging
Public-facing content and brand positioning
Event Production
Full vendor, stakeholder, and sponsor coordination
National Expansion
Long-term growth planning across major markets
HELP BUILD THE FUTURE
OF BLUE-COLLAR OPPORTUNITY
If your organization is committed to the skilled trades, workforce development, or the future of American industry — we want to hear from you.
The Reid Group is a results-driven consulting and training firm specializing in business growth, leadership development, and operational excellence. The Blue-Collar Expo is a Reid Group Signature Initiative.
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